Empowering 2.0 patients: Technology’s Impact on Aesthetic and Dental Health Services

Technology is pivotal in transforming patient experiences in the ever-evolving healthcare landscape. The emergence of 2.0 patients—those who actively engage with digital tools—has reshaped how people access and utilize health services.

Many health service companies are transforming their organizations, people, processes, and platforms to strengthen patient engagement, focusing on optimizing services and patient health procedure outcomes.

With the COVID-19 pandemic, the adoption of digital health solutions skyrocketed.

Source: Deloitte Analytics

Patients turned to telemedicine, mobile apps, and patient portals for convenient access to care. This new landscape opens the opportunity to transform how health aesthetic services impact patients and engage more closely with them. Artificial intelligence and machine learning (ML) technologies can leverage extensive patient data sets to identify critical insights, enable better point-in-time care, execute improved clinical programs, and generate more efficient patient case management at higher volumes over time.

The challenge here, besides transforming the relationship with their patients, is their data management and privacy; all those new sources of data that have historically been siloed will require increased transparency, advanced analytics, and better linkages between clinical data and real-world data.

Patients are increasingly open to next-generation engagement channels, in the same way, they demand customized quality attention where health aesthetic services better understand unique patient needs according to them—a faster, more efficient, and personalized service.

AI access has empowered patients, streamlined operations, and elevated customer service in dental care. As we embrace this digital transformation, maintaining a balance between technology and human touch remains crucial. Patient 2.0 expects convenience, safety, and personalized care—AI helps us meet those expectations.

Source: -Patient engagement 2.0: How life sciences companies can take patient engagement to the next level| Deloitte 2020

-Patient empowerment through online access to health records | The BMJ